Cushman & Wakefield has appointed Sona Aggarwal as the managing director and head of retail sales and strategy for Asia Pacific, effective June 10, 2025. This newly created role signifies a strategic move by the company to enhance its retail operations across the Asia Pacific region, with Aggarwal based in Singapore. Her appointment is set against a backdrop of increasing competition and evolving consumer behaviors in the retail landscape, making her leadership essential for the firm’s growth trajectory.
Sona Aggarwal arrives with over 25 years of experience in global brand management and retail operations, a background that equips her with a deep understanding of the complexities and nuances of the retail market. Throughout her career, she has successfully opened and operated more than 200 stores across the Asia Pacific, showcasing her ability to navigate diverse markets and adapt strategies to local demands.
Her extensive experience with iconic global retail brands provides her with a unique perspective that is invaluable for fostering strong client relationships and delivering tailored solutions. Aggarwal’s leadership experience positions her as a competitive edge for Cushman & Wakefield. She has a proven track record of driving growth opportunities and has consistently demonstrated her ability to align retail strategies with market trends.
This expertise will be instrumental in enhancing Cushman & Wakefield’s retail offerings and expanding its footprint in the Asia Pacific region. Anshul Jain, CEO for India, Southeast Asia, and APAC tenant representation, emphasized the importance of Aggarwal’s experience, noting that her insights will play a critical role in addressing the evolving needs of clients and in seizing new business opportunities.
The appointment of Aggarwal is timely, as the retail sector is undergoing significant transformation. With the rise of e-commerce and shifts in consumer preferences, retail strategies must evolve to remain relevant. Cushman & Wakefield acknowledges that having a seasoned leader like Aggarwal at the helm will enable the firm to not only adapt to these changes but also to anticipate future trends.
Her insights into consumer behavior and brand management will be crucial as the company seeks to enhance its competitive positioning in the marketplace. As she steps into her new role, Aggarwal’s focus will be on leading the retail strategy across the Asia Pacific region, fostering collaboration among teams, and leveraging data-driven insights to optimize retail performance.
Her strategic vision is expected to drive innovation within the company’s retail operations, empowering clients to navigate the complexities of the retail environment effectively.
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News Source: Edgeprop
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